a recent obsession

what is it about aesthetically pleasing product design that gets me every time? even better when that design is attached to a meaning. i've recently fallen in love with philosophy cosmetics. they just get it. the goal of their fragrances, for example, states "for the first time in your life people will say, 'you smell so good' or 'i love being next to you', rather than 'what is that fragrance you are wearing?'" awesome. moreover, the philosophy brand understands that lifestyle shapes products and, even more importantly, products shape lifestyle. what would you think about a person with this in their shower?

simple? honest? content? stylish? all it takes is the shape of a bottle and a well-chosen font. marketing is wild. thanks philosophy.

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